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Women in MedTech Summit

Defining a vibrant sub-brand within an established portfolio

project type
branding & deliverables

year
2026

Large digital screen at a conference displaying the title "Breaking the Silos: The Women's Health MedTech Summit" with logos of Women's Health MedTech Summit and MTAA. Two silhouetted speakers walk across the stage, and an audience is seated in front.

The brief

MTAA runs multiple summits and awards, each with its own sub-brand. For a new Women’s Health MedTech Summit, they needed an identity that felt distinct, while still clearly belonging to the MTAA family.

The brief allowed freedom across colour, typography and visual style, with one key constraint: the existing MTAA ‘M’ logo needed to remain for brand continuity.

Collection of logos for Medtech industry events, each with the word 'MEDTECH' and different subtitles and colors.

project scope
Design System, Colour Palette, Typography, Social Assets, Website Assets

timeline
2 months

Gradient logo with a diamond shape and a question mark in the center on a dark background.

The challenge was to create a memorable sub-brand that stands out in the med-tech landscape, without breaking consistency across MTAA’s wider brand ecosystem.

Screenshots of promotional slides and a speaker at the Women in MedTech Summit, Sydney, May 27-28, featuring themes of women’s health, collaboration, innovation, and impact, with images of speakers and conference branding.
Design mockup featuring logo options, event details, and promotional content for the Women's Health MedTech Summit, with images of a healthcare professional and various branding elements.

My approach

I kept the existing MTAA ‘M’ to anchor the brand, then built a fresh visual language around it.

This included a bold colour palette, clear typography, and graphic imagery designed to feel energetic and modern.

Throughout the process, the brand was presented in context of realistic mock-ups and layouts, so the client can easily imagine this brand working in the real world.

Color palette chart with six swatches labeled Ink, Flux, Ultraviolet, Chalk, Paper, and Aurora, each showing a color name, description, and hex code.

A vivid colour palette & simple systems

The colours were chosen to be vivid and punchy. They are professional enough for the industry, nodding to the visual language around MedTech, but are expressive rather than a safe muted option.

To ensure consistency, I focused on creating a clear, simple system of when to use each of the colours, rather than extensive guidelines. Due to limited budgets, this was provided to the client via rigid templates, rather than the client interpreting brand guidelines.

This image shows a design mockup of a typography style guide. It features a dark blue section with large white letters 'Aa' and 'Bb', and a purple background with smaller, bright blue text reading 'Inspiring fem g female lead male leaders'. To the right, there is a light gray section with stylized initials, subheading 'SUBHEADING STYLING', bold text 'New Science SemiBold', and a paragraph explaining body copy styling, emphasizing, and user-centric design.

New Science Semibold is used for headings.

It’s highly legible at scale, with clean letterforms that suit technical and informational content. Subtle details, such as the deeper inkwells, add character and warmth, helping the brand feel human and confident without becoming decorative or distracting.

Digital notification about the clock ticking for The Women's Health MedTech Summit with a clock icon
A person sitting on a bench using a MacBook laptop at an outdoor wooden patio, viewing a webpage about sponsor packages and pricing.

Rollout & Execution

The identity was applied across multiple touchpoints, including:

  • Event agenda and signage

  • Email newsletters

  • Social media assets & press releases

  • A reskinned event website

A reduced budget meant there wasn’t scope for full brand guidelines, the solution leaned on structured templates and a clear visual system to maintain consistency.

I created reusable templates in both Illustrator and Canva, giving the client flexibility, whilst keeping the brand execution consistent. A lightweight design system in Figma helped reskin the website with the new colours, headings and UI elements.

Lanyard with event badges for MedTech Summit featuring the names Priya Shah and her title medical device product manager.

The result was a distinctive, scalable sub-brand that feels cohesive alongside MTAA’s existing events and is practical for the client to manage independently.

Banner advertisements for Women's Health MedTech Summit held on May 27-28 in Sydney, NSW, featuring a woman smiling and a blue and purple color scheme.

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